Making Websites Agentic: The Future of B2B Sales Without Lifting a Finger

A deep dive with Parminder Singh, founder of Red Scope AI and former Flipkart mobile lead, exploring how AI agents are transforming websites into autonomous conversion machines, and why co-founder conflicts kill more startups than cash crunches

October 28, 2025

13 min read

By Rachit Magon

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Picture this: you land on a website. Before you even click anything, it knows what you want. It adapts. It guides you. It converts you. Without a single human touching the keyboard.

Sounds like science fiction? It's what Parminder Singh is building right now.

From building Flipkart's ebook and music streaming apps back in 2012, to selling his last startup Hansel to Netcore Cloud, to now running a three person company that competes with funded startups using pure AI, Parminder has seen the evolution of digital products from the front lines.

His new venture, Red Scope AI, has one bold vision: make websites agentic. Not smarter. Not faster. Agentic. Websites that understand visitor behavior, predict intent, and drive conversions autonomously.

But this conversation isn't just about AI hype. Parminder brings brutal honesty about startup failures, the number one killer of startups that nobody talks about enough, and why building before selling is the trap that catches even experienced founders.

Key Takeaways: The Hard Truths About Building AI Companies

The Website Evolution:

• Websites will exist in 5 years but usage patterns will radically change
• Search is moving to ChatGPT and Gemini, websites become the final validation layer
• Future websites serve two masters: humans in HTML, agents in markdown

The Startup Killers:

• Co-founder conflicts kill more startups than cash crunches
• Building before selling is the trap even experienced founders fall into
• Cash crunch is never the root problem, it's a symptom of deeper issues

The AI Reality Check:

• AI was happening in 2019, we just didn't call it that
• Systems become "super intelligent" when enough data flows through them
• The next wave of software won't be built around AI, it will BE AI

Q: Take us through your journey from Flipkart to Red Scope AI.

Parminder: Sure. Well I started my career in 2009 in Bangalore. That was a small startup called Tachion Technologies. We did AI and ML back in the day when it was not even a cool phrase.

Then I moved on to this fledgling small company startup called Flipkart, which is a behemoth in India today. At Flipkart we created very interesting products, two of them. One is called Flyte MP3 which is a music streaming service, sort of Spotify competitor. And the other is ebooks for Indian market, your Kindle competitor. Amazon has a Kindle app, so it's that competitor.

That was a good run. Our products were downloaded by millions of Indians over few years.

After that I started this company called Wisjock. It was ACT test prep company. ACT is American College Testing. A lot of Americans take that test before they join colleges and we were trying to help people prepare for those tests.

Then Varun and I, Varun was my co-founder, we started this company called Hansel in 2015, 2016. By end of 2018, we had almost all the large companies in India using our product. Talk about MakeMyTrip, Ola, Yatra, Paytm, they were all our customers.

Then I landed here in the US. We thought we'll expand Hansel here. Landed here in 2019 and within a year of getting here we got acquired by Netcore Cloud.

After that, I played PlayStation for a couple of years. It was good fun while it lasted.

Then I joined Scalar to establish their US operations, ran that for a couple of years. And now I am here building my company Red Scope AI.

🔥 ChaiNet's Hot Take: Notice the pattern? Mobile apps at Flipkart. Test prep. Mobile SDKs at Hansel. Every step prepared Parminder for the next. He wasn't chasing trends, he was following the technology evolution from consumer mobile to B2B infrastructure to AI agents.

Q: What exactly is Red Scope AI and what does "making websites agentic" mean?

Parminder: Red Scope, Rachit, our vision is to make websites agentic. Think about it, why do people need websites? We take it for granted today, but if you think about it, most people need websites because they want conversions. They want people to book demos. They want people to sign up for their product. They want all of that and they put in a lot of effort to make that happen today. All the marketeers do that.

With Red Scope, we are building, we're trying to make websites agentic in a way that they do all of these conversions for you without you having to lift a finger.

We have agents. When we create agents, we deploy them on our customers' websites. And what these agents do is when a visitor lands on that vendor's website, they track the behavior. They try to understand what the person, what the visitor really wants.

So that's what our vision is, to make websites agentic.

🔥 ChaiNet's Hot Take: Every marketer is manually optimizing landing pages, A/B testing CTAs, tweaking copy. Red Scope is building agents that do this automatically by reading visitor behavior in real time. It's not personalization, it's autonomous conversion optimization.

Q: Do you think websites will even exist in 5 years?

Parminder: Well, yes and no in a lot of ways. They will exist but they would not be as heavily used as they are today. In fact the way you use websites will change a lot.

You see how the behavior patterns of people are emerging. We used to search on Google a lot back in the day. Today a lot of those searches are happening inside these ChatGPTs and Geminis of the world. So a lot of the research that people do when they want to buy things is going to happen in these LLM platforms.

But when you actually nail it down, when you actually zero down on a few products that you're interested in, you are definitely going to navigate and log on to the websites that you're interested in. You're going to read more about their content in depth on their website.

So definitely it's going to be there. It's going to be around but the usage is going to change a lot over time.

Also, websites are not going to remain the same as they are today. A lot of things are going to change under the cover. Today if you look at agents, websites are now getting trained to behave differently for agents versus how they behave for humans.

For people who are listening, for people who are developers and techies, it's a different protocol that the LLMs follow to read a website. To the LLMs a website looks very different. It has a markdown format and things like that whereas to humans we look at it in HTML format.

So there are a lot of new things that websites are going to do. Some of which we are directly going to see as human beings and some of that is going to happen below a layer where it's not visible to naked eye.

🔥 ChaiNet's Hot Take: Websites are becoming bilingual. They speak HTML to humans and markdown to AI agents. This isn't a small technical detail, it's a fundamental shift in how digital experiences are architected. GEO (Generative Engine Optimization) is the new SEO.

Q: When did you realize AI was going to reshape everything?

Parminder: I think it's been a phenomenal journey at Hansel. My co-founder and I, we went through a lot of pivots to begin with. I don't know of any company who hasn't pivoted honestly, whether it be a major pivot or a minor pivot. We all pivot trying to find out the right problem statement and in search of right solutions to those problems.

We started Hansel as a developer tool which would help people fix mobile apps on the fly. One person described it very aptly as fixing airplanes while they're flying.

In fact, we started with a very different thing even before that. We pivoted to developer tooling and when the landscape below us started shifting, then we pivoted to what the final avatar of Hansel was, which was a product for product managers to iterate on the apps without needing help from developers, without needing a lot of engineering bandwidth.

I'll tell you one interesting experience. When we were small, we didn't care about the servers and all. But when we onboarded one large company, we had two servers. They went down. They came crashing down one night. We had to rearchitect the whole system.

When we were building Hansel, we were deep building mobile products. We were building SDKs. We were building personalization platforms. We were building runtime feature control. We were doing things to automate a product manager's job. But we didn't call it AI.

I'll give you an example. We were automating the segmentation algorithms which a lot of product managers would do manually. We were evolving the apps and recommending the upgrades in the app to the product managers. We were dynamically recommending the updations in the app. We didn't call it AI.

It was only when we started onboarding these large customers, a lot of data started coming in. We started ingesting, servers started ingesting a lot of data. Things started, the systems started predicting and doing things in a way I've never seen them do. This became super intelligent and that's when I realized, okay, the next wave of software is not going to be built around AI. It's going to BE AI.

That's the AI is going to be the next set of software. I didn't know it would be in this form that it is today. It's hard to predict exactly what way it's going to be. But you could see, I could see that in our systems in 2019 that things are going to go down this direction.

🔥 ChaiNet's Hot Take: AI wasn't invented in 2022 with ChatGPT. It's been quietly powering systems for years. The difference? Now it has a chat interface everyone can see. Parminder was building intelligent automation in 2019, he just called it "product features" instead of "AI agents."

Q: Was building Hansel all a bed of roses or were there thorns?

Parminder: Man Rachit, I cannot remember any time there were bed of roses at any point in time. It was all thorns, man. It was a hard journey.

I think we have made a lot of mistakes. I would be insincere if I tell you that it's always been fun, it's always been up and to the right. The graph has always up to the right. It's never the case. Never. Not with a single startup. Not with any startup.

We had our fair share of learnings. We made our mistakes. And I would also be dishonest if I tell you that I'm not scared. Even I'm scared. The only question is how do you react to that feeling, is what matters.

We're human beings at the end of the day. That's built into our biology, being scared. I don't think anyone who's not scared. So I think the way you react to it, the way you figure out that emotion, that this is the emotion of you being scared and what you do about it, it is what will help you alleviate a lot of those fears.

🔥 ChaiNet's Hot Take: Every founder story you read looks like a hockey stick graph. The reality? It's all thorns. The difference between successful founders and failed ones isn't fearlessness, it's how they react when scared. Recognizing the emotion and acting anyway.

Q: What was your biggest mistake and what did it teach you?

Parminder: In terms of mistakes, absolutely man, we've made a lot of mistakes. I'll tell you the first thing and it's not just us. I still make those mistakes a lot of times. You still fall into those traps.

The first thing I remember, our largest mistake was in the beginning: build and don't sell, man. Don't fall into that pitfall. Don't build. Don't build. Just go sell.

One of the arguments I get from people is hey, if I don't build how can I validate, how would I really know whether someone needs it?

Trust me folks, you can still sell if you haven't built a thing. Maybe mocks, maybe images, you can still sell things, you can still sell workflows. When I say sell, it doesn't mean you come back with a check. It means that they give you an authorization to work with them. They give you an acceptance like yes, let's work once you have a working piece of software. This looks, the workflows look okay. We would love to work with you further on that.

So go sell first and then start building software. And if you argue and insist that there are certain things which you definitely need to build, yeah sure, okay. That's called MVP in our space. Build an MVP. Go to the market. Minimal is the key word here. Just minimal. That's the key.

Do that really quickly. Usually takes weeks. Probably not even that to do that. Have a crappy piece of software. Just build that. Go out. It breaks. It breaks. That's okay. See whether it works. People want to buy it. If they do, come back, iterate on that and this is a cycle you have to follow until you have something really valuable in your hands.

I still make that mistake at times. I have to remind myself don't build, go sell. It still happens. It's so ingrained in human mind especially for us developers because we find it very comfortable to sit on our laptops and just keep building and you know think that okay this is how it's going to be, let's improve the architecture, let's improve the UX, let's add another, let's add a chat interface, let's add a voice interface.

🔥 ChaiNet's Hot Take: Developers love building. It's comfortable. It's controllable. It's measurable. Sales is uncomfortable, unpredictable, and ego-bruising. But selling mockups and workflows validates demand without wasting months on features nobody wants. The MVP isn't the minimum you can build, it's the minimum they'll buy.

Q: What are the top things that kill startups?

Parminder: Two words, cash management. I could list 20 things that could kill a startup, but I think the most important one that I've seen, and this recently happened by the way in my life, one of my founder friends went through this